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Writing better on LinkedIn
Practical guides on readability, structure, and formatting. No fluff, no algorithm hacks. Just advice on writing posts that people want to read.
March 2026
How Post Score works and what to aim for
Post Score is a single number from 0 to 10 that tells you how well your LinkedIn post is structured. Here's what goes into the calculation and what score you should target.
March 2026
What is ARI and why it matters for LinkedIn posts
The Automated Readability Index is a simple formula that tells you how easy your text is to read. Here's how it works and why LinkedIn creators should care about it.
March 2026
How to structure a LinkedIn post that people actually finish reading
Most LinkedIn posts lose readers halfway through. The fix isn't better ideas. It's better structure. Short paragraphs, clear pacing, and a reason to keep scrolling.
March 2026
The ideal LinkedIn post length in 2026
How long should a LinkedIn post be? The answer depends on what you're trying to say, but there's a sweet spot that works for most people.
March 2026
Why readability matters more than vocabulary on LinkedIn
Using big words doesn't make you sound smart on LinkedIn. It makes people scroll past. Here's why simple language wins every time.
March 2026
Unicode formatting on LinkedIn: bold, italic, and when to use them
LinkedIn doesn't support rich text, but Unicode characters let you add bold and italic styling. Here's how it works and when it helps.
March 2026
5 signs your LinkedIn post is too complex (and how to fix it)
If your ARI score is above 8, your sentences are long, or your paragraphs are dense, your post might be harder to read than you think.
March 2026
LinkedIn hook lines that work: first sentence patterns
The first line of your LinkedIn post decides whether anyone reads the rest. These patterns consistently get people to click 'see more'.
March 2026
How to write a LinkedIn post in 10 minutes or less
You don't need an hour to write a good LinkedIn post. Here's a simple workflow that gets you from blank page to published in under 10 minutes.